Category: Journal

Northwind makes the quiet essentials of a man’s wardrobe: shirts, trousers and outer layers.

Every piece starts with the fabric: oxford cloth, brushed twill, wool blends and washed linen, chosen to last and to look better with wear.

The shapes are simple on purpose, so they work together and stay in style for years.

Find the full collection under Men.

Linen gets softer every time you wash it. Here is how to keep it looking good.

1. Wash at 30 °C on a gentle cycle, with similar colours.
2. Skip the dryer. Hang it to dry, and smooth it with your hands while it is damp.
3. Iron it slightly damp, or don’t: the soft creases are part of linen’s charm.
4. Store it folded in a dry place, never in plastic.

A capsule wardrobe is a small set of pieces that all work together, so getting dressed takes a minute.

Start with a fine knit crew in a neutral colour. Add a crisp shirt, one good pair of trousers, a dress you can dress up or down, and a jacket for cooler days.

Keep the colours calm: two neutrals and one accent. Then every piece matches every other piece.

Our tip: buy fewer, better pieces, and wear them often.